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Please apply by sending your CV to Fiona Coyle at fiona@qsp.ie or call for more information.

Shopper Marketing Executive

19/07/19 Dublin Neg

Permanent full-time

The Role:

Lead category, customer & brand growth through strategic marketing activities. This role is shopper insight driven, positively influencing shopper behaviour, while ensuring a strong return on investment with customers.

Location: Dublin, Kildare, Laois 

Role Responsibilities:

  • Develop actionable shopper insights
  • Create a winning Shopper Marketing strategy
  • Understand and define the shopper triggers and barriers to purchase
  • Develop and execute engaging point of purchase through best in class POS suite
  • Implement the Shopper Marketing Plan with a ‘6 P’ approach
  • Build strong relationships with key retailer marketing and trading teams
  • Expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, driving sales
  • Develop proposals for specific category
  • Understand the individual, customer requirements & complexities for activation
  • Ensure the Shopper Marketing plans are aligned to objectives
  • Lead in conjunction with consumer marketing teams and CAMs to develop tailored shopper marketing plans for key customers
  • Managing creative agency relationships
  • Work closely with Retail Execution & CAMs to ensure all in-store activations land successfully on time in full as planned
  • Full management of the Shopper Marketing Budget
  • Reviewing and analysing results (and the 6 P performance)

Key Skills and experience required:

  • Knowing shoppers and shopping behaviour and translating insight into actions. Experience of using AC Nielsen, Kantar, Dunnhumby
  • Working with agencies, customers, colleagues and wider team
  • Brand Building experience preferable
  • Customer Marketing experience – presenting to customers preferable
  • Experience with holding individuals to account and managing stakeholder relationships
  • Creative mindset
  • Extensive interaction with the 6 P’s

 

IND123

Please apply by sending your CV to Fiona Coyle at fiona@qsp.ie or call for more information.

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