Tel: +353 1 8788240

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Please apply by sending your CV to Fiona Coyle at fiona@qsp.ie or call for more information.

Digital Marketing Specialist

19/07/19 Dublin Neg

Permanent full-time

Digital Marketing Specialist - Energy and Utilities

The Role:

This role will be responsible for developing & implementing digital marketing strategies to support business development and customer retention programmes.

Location: Dublin, Kildare, Laois 

Main Responsibilities:

  • Develop and implement a digital and social media strategy for all Ireland
  • Set, measure and report on the KPI’s for all digital marketing campaigns
  • Track and evaluate the customer’s digital journey to ensure it is leveraged effectively
  • Develop and optimise digital campaigns harnessing A/B testing techniques
  • Collaborate with media, advertising and PR agencies
  • Manage all digital media including Organic, PPC, social, display, Video/VOD, native and eDM’s for each segment, optimising campaigns on an on-going basis to generate sales leads
  • Develop channel content for each segment, including corporate websites, intranet, social media and affiliate websites
  • Budget management and reporting
  • Formulate and implement Digital & Communications Marketing Strategy ensuring it is in line with corporate marketing strategy and business strategy
  • This role requires management and ownership of the digital segment

The Person:

  • Minimum Third Level Marketing or Business related Degree including Digital Marketing
  • 3-4 years’ experience in digital marketing, at Manager level
  • Strong experience of managing a brand on-line, proven track record in Project Management with technical digital expertise and understanding of building and maintaining a website
  • Third party agency management experience
  • Strong commercial experience and business acumen
  • Strong experience in digital marketing, experience of Sitecore CMS is essential with an understanding of e-commerce sites, desirable
  • Highly proficient at using Google analytics to measure results, optimise campaigns and reporting
  • In-depth understanding of SEO, PPC, digital advertising and social media platforms
  • Ability to use analytical tools to monitor and report
  • Ability to influence at all levels within the organization and interact with global stakeholders
  • Excellent communication skills
  • Microsoft CRM & Click Dimensions experience would be an advantage
  • Copywriting experience preferred
  • Dynamic and creative person
  • Own car, full clean driving licence, essential

Please apply by sending your CV to Fiona Coyle at fiona@qsp.ie or call for more information.

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